A BRAND OF
COLLECTIVE CREATIVITY

When launching their new visual identity to its 80,000 staff worldwide, Smollan wanted to make sure everybody truly understood the intentions behind the rebrand. We devised an experience that helped people embrace the new identity system through play and interaction. A digital 3D space, telling the Smollan story and inviting visitors to make it their own.

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When monopo London was invited to launch the Instagram account for Chinese badminton legend Lin Dan, we decided to re-introduce the world to the genius that he is. In collaboration with illustrators AmCo Studio we crafted a graphic novel for the digital age. Scrollable, swipeable, shareable. A nine-episode Origin Story retelling Lin Dan’s rise from birth to superhero status.

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monopo London was invited to build a website supporting JETRO’s campaign to promote Japanese Green Tea in the US. The website had to speak to a young generation intrigued by Japanese Green Tea but unsure about how it fits into their life. We built a website that finds the overlap between American millennial culture and the unique qualities of Japanese Green tea.

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In the summer of 2020, legendary badminton player Lin Dan announced his retirement from the Chinese national badminton team. Yonex and monopo teamed up to create a tribute campaign and website. We devised a social media campaign that invites Lin Dan fans and famous athletes to share the memories they have of Lin Dan’s career. The most remarkable memories were collected on thememoriesweshared.com.

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As one of Japan’s leading sports brands and the global leader in badminton, Yonex has been the driving force behind badminton's global growth for decades. A key initiative is the Legends’ Vision. A programme that brings together the most legendary athletes in badminton. At the start of 2020, the Legends’ Vision initiative shifted gears and it was time to redesign the website to reflect the high ambitions Yonex had for the new phase of the initiative. monopo London was asked to take charge of the strategy, design and development of the new website.

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CAS (the Cellular Agriculture Society) is an international non-profit founded to advance cellular agriculture, the process of creating animal products from cells rather than animals. In their quest to grow widespread understanding of cellular agriculture, CAS wanted to redesign cellag.org to become a global hub on the subject. monopo was tasked with building a truly engaging entry point for people that are new to cellular agriculture.

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Yonex entrusted monopo with the global launch of their latest range of distance golf products, the new EZONE GT. The result is an integrated campaign across a range of channels covering film, print, event booth design, social media, digital display and a microsite. All assets were produced in English for global use and in Japanese for domestic campaigns. The project was a great example of cross-continental collaboration, with monopo London and monopo Tokyo working together closely to produce the campaign.

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Canada Goose tasked monopo London with the creation of a social and digital campaign to introduce their winter range of Lightweight Down jackets. The perfect opportunity to bring some light to the heaviest season, we thought. Under the concept of Play With Puffer, we played with the product and created a series of stop-motion GIFs that show a more playful side of the brand. The concept also stretched to still photography, with floating jackets, winter balloons and popping bubble-gum as a result. The campaign rolled out across Canada Goose’s social and digital channels during the Black Friday weekend.

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To drive excitement for the opening of Canada Goose’s new stores in Milan, Paris and Shanghai, we concepted, designed and produced a series of urban excursion guides. The guides helped city-dwellers experience nature within their urban confines and were available in-store during the opening weeks.

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monopo did a full rebranding project for COMP, a Japanese food innovator that created a range of perfectly balanced food replacement products. We renewed their CI/ VI/ BI by developing a new concept, designing all the product packaging, creating a website and producing brand movies under the slogan "Completely obsessed ".

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Through our in-house culture platform poweredby.tokyo, we collaborated with iconic Japanese fashion imprint BEAMS and London-based luxury retailer Harvey Nichols to produce and direct a high-concept, six-week pop-up shop at Harvey Nichols’ London location as part of BEAMS’ historic expansion to the UK market.

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monopo initiated the project poweredby.tokyo to satisfy a deep-seated desire to faithfully brand, communicate, and give voice to the often misunderstood city of Tokyo, Japan.

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