A BRAND OF
BORN IN TOKYO
AND GROWING UP IN LONDON
MONOPO IS A
We are a catalyst for innovative, design-driven solutions. Our collective of globally-minded members in Tokyo and London mobilizes creative communities, breaking down barriers of language and culture to build effective solutions across digital experiences, branding, advertising and video production.
2011: founded in Tokyo.
2018: 30 staff.
2019: first international expansion to open in London.
2020: Tokyo Olympics. Just saying.
WE NEVER LEARNED HOW TO WASTE TIME
Founded as a production agency, making things is in our blood.
AND WE’VE ALWAYS BEEN EAGER
TO PICK UP NEW SKILLS
Digital design, digital development, brand design, content production, influencer marketing, communication strategy, advertising, social media management, digital innovation, retail design.
WE ARE BUILT TO STRIKE FAST AND ACCURATELY IN AN INCREASINGLY COMPLEX WORLD
We believe in small teams, purposefully cast, with diverse perspectives, given full responsibility.
THE ONLY WAY WE’RE ABLE TO DO THAT,
IS BY EMPOWERING THE
COMMUNITY WE HAVE BUILT
Artists, strategists, creatives, builders, talents, influencers, and the brands we work with. A wide diversity of skills and passions that enables us to cast the perfect team for the brief at hand.
WE VALUE STRENGTH IN DIVERSITY
Bringing together people with different perspectives and an innate habit of seeing things differently.
THE BEST WAY TO INCREASE
THE STRENGTH OF OUR COMMUNITY
IS TO EXPAND ABROAD
Our expansion to London is driven by our desire to build an even richer community of collaborators all over the world. An increasingly large group of people that see the world through a different set of eyes. With Tokyo as our creative hub in Asia, London is our creative hub in Europe.
GET IN TOUCH IF YOU WANT TO JOIN OUR COMMUNITY.
DIGITAL DESIGN, DEVELOPMENT
Rmagazine is a fashion and lifestyle magazine entirely directed by ROLA, one of Japan’s biggest celebrities. Rmagazine used to be a print magazine issued twice a year but with the demand for brand-collaborated content increasing, the decision was made to move the publication online. monopo was tasked with making the new digital version of Rmagazine.
BRANDING, WEB DESIGN, WEB DEVELOPMENT, BRAND FILM
monopo did a full rebranding project for COMP, a Japanese food innovator that created a range of perfectly balanced food replacement products. We renewed their CI/ VI/ BI by developing a new concept, designing all the product packaging, creating a website and producing brand movies under the slogan "Completely obsessed ".
VIDEO CONTENT, EVENT, DESIGN
HARVEY NICHOLS X BEAMS
Through our in-house culture platform poweredby.tokyo, we collaborated with iconic Japanese fashion imprint BEAMS and London-based luxury retailer Harvey Nichols to produce and direct a high-concept, six-week pop-up shop at Harvey Nichols’ London location as part of BEAMS’ historic expansion to the UK market.
WEB DESIGN, DEVELOPMENT, SOCIAL MEDIA CONTENT
DIANE BONHEUR WEBSITE AND INSTAGRAM
To promote Diane Bonheur, a new shampoo brand by the Japanese cosmetic company Nature Lab, monopo was in charge of the new brand’s website design and social media presence.
monopo initiated the project poweredby.tokyo to satisfy a deep-seated desire to faithfully brand, communicate, and give voice to the often misunderstood city of Tokyo, Japan.
Squeeze Music is a jukebox juice maker that automatically analyzes songs to make a cocktail based on the mood of the chosen song. Our role in this project was the planning, technical direction and software development.
Having started his career as an advertising strategist in Belgium, Mattijs moved to London in 2012 to join Ogilvy and later adam&eveDDB. In 2016, Mattijs joined Wieden+Kennedy in Tokyo where he has helped brands like Nike, IKEA, Audi and Airbnb find their feet in the Japanese and Korean markets as Strategic Planning Director.
A Gobelins graduate, Melanie cut her teeth at leading digital agencies UNIT9 and HUGE in London before joining monopo Tokyo in 2016. There she has played a central role in the internationalization of the agency, resulting in a growth in global business and a string of awards.
GLOBAL ACCOUNT MANAGER
After living and working in Cape Town and London, Georgi moved to Tokyo in 2015 to work as producer in TV, advertising and stage-management. At monopo, Georgi has been instrumental in growing international production capabilities. Passionate about bridging cultures and people, Georgi uses her production skills to bring the right international talent together for the diverse tasks at hand.
COO & CO-FOUNDER
Shun founded monopo together with Yoshi in 2011 after having started his career in digital marketing, consulting Japanese e-commerce brands on SEM, digital advertising and social media marketing strategy. Shun has been leading the technological proficiency of the agency, keeping monopo on the leading edge of digital strategy and technology and winning coveted awards with innovation projects like SQUEEZE MUSIC.
CEO & CO-FOUNDER
Yoshi co-founded monopo straight out of school after graduating from the Tokyo Waseda university in 2011. At monopo, Yoshi has led the client and talent expansion, growing the agency to 25 staff in 2018.