Maud's lens

Driven by my curiosity. Fuelled by my optimism. I’m always looking for the right way to tell the story. 

As a producer, you are often seen as one of the least creative people in a creative agency but this doesn’t have to be the truth. As a producer you are in control of the execution of the idea. I think we should see it as our playing field, where we explore ways of bringing the story to life in a unique way. 

I am most excited whenever I can work on a project that's unlike any project I’ve produced before. It allows me to learn new things and to bring a little bit more creativity to the role of a producer.

I would love to have a conversation with Donald Glover about how he lives by his philosophy about the importance of endings.

Actor. Musician. Writer. Comedian. Producer. Donald Glover has the ability to do it all, but also to move on from things even at the height of their success, sometimes leading to people label him as crazy for doing so. He believes that 'endings are important to make progress.'

I’d like to live by it… even if I start small by exploring new interests, acquiring new skills, or taking on projects I have never done before. My hope is that one day, when I look at my life, it will be filled with projects.

I enjoy working in hospitality for many reasons ...

I like the change in energy during a shift. How it shifts from fun and relaxed to pure focus, and back. It’s all about teamwork and trust. You rely on each other. You help each other. To deliver an experience the customer enjoys.

Working together with people who are passionate about food is incredibly enriching. You get to learn more about different flavours, ingredients, and the culture of the food. And I love the free food of course.

I hadn't thought about the fact that managing the floor or working at the "pass" is in fact teaching me something as a producer. Both require you to keep an overview of all the moving parts. But that’s just the way my brain works. Whenever there is a lot of information, I see structure. This is very helpful when you are serving people or when you're producing a project.